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#KurachuKurachuFrench - Novotel Kochi Launch Campaign
Project Type
Launch Campaign
Date
April 2035
#KurachuKurachuFrench (A Little French, a whole lot of Kochi)
This campaign was done to launch Novotel's first hotel in Kerala. Novotel is a part of the French hospitality giant, The Accor Group. So our challenge was to show this French connect in the campaign.
Thus the campaign #KurachuKurachuFrench, showing a Kathakali Dancer with a mime face highlighting the Kerala French connect. The Kathakali mime dancer was spotted in and around Kochi, arousing curiosity. On social we launched a series of microvideos of the Kathakali Mime character at various spots of Kochi enjoying the local culture.
On the launch day after the main video launch the Kathakali Mime character also was at the hotel interacting with the guests providing them photo opportunities. The campaign was featured in almost all the print and online channels thus providing a massive hype for the launch.
RESULT:
200k + video views on FB Local media and social pages coverage Feature: bytesize.in/2018/04/18/novotel-kochi-infoparks-launch-campaign-breaks-clutter/
